Research

Survey findings

The purpose for this survey was to gather insight on the problem in the video lab and the difficulties faced by students. Along with gaining information on how people learn best so we can execute our content.

Results have been gathered from 27 respondents. The survey results came from different online communities. The majority of responses we received were from the 21-24 age range, with 44.4% of results. The second largest demographic was the 17-20 demographic with 40.7%. Majority respondents were from semester 3 with 48.1% and secondly semester 2 with 37%. Regarding the video lab problem, it was asked if they have ever used any equipment in the video lab and 57.7% answered yes and the remaining said no. The most used equipment among the respondents are cameras, lights and microphones. Their experience was scaled from 1-5 with 1 being the worst and 5 good. (1-2) 11.2% had a bad experience , (3) 66.7% experience was in-between and (4-5) 22.2% had a good experience. Regarding their experience, it was asked why it was like that and some respondents said that they had prior experience with the equipment but on the other hand some had difficulties in operating the lights. All respondents said that it would be very useful to provide step-by step tutorials. Among the respondents 37% learn best with video tutorials, 22.2% with text and images, 37% with both video tutorial and images & text. Someone suggested a video with text (subtitles). Finally the functionality that an informative website should have is the playback button (77.8) and responsive website with 88.9 %. It should be downloadable with 51.9% and a search bar with 33.3%.

Interview with client

This first interview with our client was to find out what really is the problem in the video lab and what his ideas and expectations are. Josh is one of the caretakers of the video lab as a teacher.

The main problem for him and his colleague as the caretakers of the video lab is that they are the only ones that know how to use the video lab. Therefore it will hardly be used which will be disappointing or they would have to constantly play a support role or receive a lot of panic emails about a specific equipment not working and this would like to be avoided. From a student perspective the problem is that they don't know how to use it so they might be afraid to try especially when there's no one around. His expectations are that after someone goes/reads through the article or watches the video they gain knowledge. So the article/ videos should be easy to understand and fail proof. An explanation should be provided with possible solutions in case something does not work. He doesn't want to see that we come off topic or recreating existing videos/ tutorials. The content should be used as an introduction to the equipment on how to use it and not to impress that the knowledge gained is only limited to be used with that one equipment. Between the teleprompter and the greenscreen he thinks that the students would need more explanation on the greenscreen. It would need an explanation on how to use it from the beginning to end, from setting up the lights, filming correctly and then using video editing software to replace the background.The teleprompter on the other hand, should be straight forward. The only difficulties are how to set it up and to learn how to work with the video mixer.

Empathy Map

For the Empathy map I used the data that we got from the interview with the client. The empathy map was used to visualize all that I know about the client. The information is categorized in four sections. For “says” I added the things he said about how the content should be. For “thinks” I added things that came to his mind. For “does” we added things he does. For “feels” I added the way I think they feel.

Interview with user

The interview was conducted to gain more knowledge from the users. He had been in the video lab before the renovation and used the lights that stand and cameras. His experience was good but there's the simple lights that change colors and there's fancy ones with digital displays which are very confusing. He finds the equipment needs explanations, especially the led screen and the lights. He learns best readable step by step tutorials when he does things that are a process and prefers videos when something has to be understood how it works. The screen green is straightforward but he doesn't have any experience with the teleprompter.

Persona

A persona that represents a potential user and how her past experience in the video lab was and how it can be improved.

Competitor Analysis

The end product is a prominent online website that offers a wide range of video-based and written content. To have a better understanding of our competitors, we have conducted a competitor analysis. This analysis will help Media Matrix identify its strengths, weaknesses, opportunities, and threats in this market.

Competitor	Strengths	Weaknesses	Opportunities	Threats
YouTube Channels	Free and easily accessible for all Diverse range of creators and tutorials, catering to various skill levels Ongoing updates and user-generated content YouTube allows engagement with creators and questions	Lack of organization, making it challenging to find quality content Varying degrees of expertise among creators Quality and accuracy of information may not always be guaranteed	Expanding into new content categories, such as original programming and exclusive content	Very broad and not focused on one topic Provide no text and images to clarify the videos
Udemy	It has a global presence, with courses available in multiple languages. Udemy had to high-quality content. Frequent discounts and promotions.	Due to its open platform, course quality can vary significantly. Udemy's subscription offering is not as extensive as some competitors.	Implement more quality control mechanisms to improve the overall quality of courses. Provide more text and images to clarify the videos.	Strong competition from other platforms. Evolving trends and technologies may affect user preferences.
ChatGPT	Long and clear information about given topics. It is built upon a vast amount of training data, which enables it to provide answers and information on a wide range of topics.	Generated answers don't always provide the right information. Doesn't provide images that helps understanding the given information.	Continuously work on improving the ability to ask for example, ask harder questions.	Concerns about data privacy and security.

POV & HMW

User	Needs	Insight
Students/teachers that want to use the equipment in the video production lab.	Tutorials on how to use the equipment either in text or video format.	The equipment is very expensive and some are pretty complicated. If students/teachers had guides on how to use them they could use them correctly.
Beginners/students that would like to use the video lab. .	Knowledge to operate and get the best of the video lab.	The equipment is complicated for someone who does not know how it works and thus a website with tutorials would help a lot.
Our client	Tutorials on how to use the equipment either in text or video format.	The clients don't want to babysit every student when they want to use the equipment. Also, students being too scared to use the equipment keep messaging the clients.

1. How might we bring the information the best way to the users? (Video/text/sound/images)
2. How might we best explain how to use the equipment? (Type of writing, like baby language, small steps, easy words or more detailed)
3. How might we make sure users find the information provided? (Like the QR code linked to website idea)
4. How might we illustrate the steps taken in the guides if it's in text? (Edit afterwards or while taking pictures)
5. How might we make it appealing to use the guides? (Some people will be lazy and not use it and still break the equipment)
6. How might we make the guides as accurate as possible?
7. How might we keep the guides up to date in the future?

Lotus Blossom Framwork